Earn Cash
There is only one way to earn cash. Find out what someone else needs and help them to get it.
As Zig Ziglar said: 'You can have everything in life that you want... if you will just help enough other people get what they want!.'
And it's true! So how do you find out what people need? How do you find out what it is that people will pay for?
Ask, and Ye shall recieve...
One way is to ask them. Simple. Obvious. But you have to be in contact with your potential customers already to be able to do that. If you have a list of subscribers already, a list built with an opt-in or 'squeeze' page, and managed by your autoresponder, you can just send all your subscribers an email and ask them the questions. 'What do you need? Where's the pain? How can I help? What challenges are you facing?'
Just ask! And act on the replies you get. This not only gives you an effective blueprint to create or resource products that your subscribers need, it also starts you into a buyer/seller relationship. If one of your potential customers asks you for help... and you DO help, you are immediately in a position of trust. You delivered. You lived up to your promises. So when that potential customer comes to spend some money who do you think he or she will go to first? An unknown entity? Just a name on a web-page or someone with whom a relationship has already been established? Someone who has proved themselves trustworthy and useful?
Of course!
Earning cash is about developing a relationship and supplying a worthwhile product. A product that answers a specific and stated need.
What if you don't have a list?
If you're just starting out and haven't built any buyer/seller relationships, how do you ask your potential customers what they need? How do you help them?
Good news! You can find out exactly what people are searching for online. You can find out how many people are searching for a particular solution and what other problems they're looking to solve in your area of business. It used to be that you had to PAY to do this with 'wordtracker' or any number of other online search trackers, but now the lovely people at Google have made available a FREE search engine keyword research tool so you can discover how many people are searching for the keywords you specify AND other keywords and phrases related to the topic. Brilliant!
You don't even need a Google account if you click through this link...
Google's keyword Tool
Even if you have a Google Mail account you don't actually have to sign up for an Adwords account. Just click on 'My Account' on your sign-in page, then click on 'Adwords' and you will be invited to sign up for an Adwords account.
Bonsai!
But on the same page is a link that says 'Get Keyword Ideas'. Click the link and you can enter keywords that describe the topic you're researching: For example... I typed in 'how do I make a Bonsai tree?, planting, tree and pruning' and clicked on the 'Get Keyword ideas' button. The resulting information would be invaluable to anyone in the Bonsai market. It gives me search volumes for not only single keywords but related phrases so I can see what people are looking for. Important information like... more people are looking for 'Bonsai Pots' than 'Bonsai Trees'. So if I were in the Bonsai business I might do better selling the containers than the actual product. The keyword tool also tells me that by far and away the most sought after tree is a 'Cherry Tree.' With over 40,000 searches for that phrase compared with the nearest other type of tree... 'Pear Tree,' with 27,000. Mmmm... a possible niche market there I think!
And Finally...
So... that's where you start in your mission to earn cash. Find out what people want... And give it to them!
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